7UP® is kicking off the second year of its #7x7UP program – which provides dance music fans access to unique and uplifting experiences at seven events throughout the year. 7UP will start by taking over the W Hotel South Beach and sponsor the 808 Music Lounge curated by SiriusXM and power 7 performances for 7 consecutive nights at the Wall Lounge with some of the industry’s biggest names. The culminating event for 7UP will take place with an announcement event at Wall Lounge on March 26th. This announcement event will include the premiere of a new 7UP commercial featuring a musical collaboration from world-renowned DJs Tiësto and Martin Garrix, and includes the debut of their new song created specifically for 7UP and the fans.
LET’S GOOO! Teaming up with 7UP and Tiësto to light up the desert! #7x7UP #TheOnlyWayIsUp
Posted by Martin Garrix on 26 mars 2015
“We’re extremely excited to premiere the music collaboration between Tiësto and Martin Garrix, as well as the limited edition 7UP cans they helped design.”
In addition to unveiling this new partnership, 7UP will also debut three new limited edition 7UP cans featuring designs by Tiësto and Martin Garrix. The cans are part of a sweepstakes where fans will have the chance to win an all-expenses paid VIP trip to meet one of the two iconic DJs and watch them play live.
No purchase is necessary. For more details/full official rules continue to check www.7UP.com. Contest begins May 4, 2015, and entries must be received by and contest ends July 31, 2015. Subject to full Official Rules.
“We were both humbled and blown away by the energy and love we received from the dance music community in 2014 and in our second year, we wanted to step things up even more and provide larger than life experiences to help fans live it UP for the 2015 festival season. As part of this, we’ve teamed up with two of the world’s top DJs to create truly unique experiences for fans that they couldn’t have previously imagined,” said Dave Falk, vice president of marketing for 7UP at Dr Pepper Snapple Group. “We’re extremely excited to premiere the music collaboration between Tiësto and Martin Garrix, as well as the limited edition 7UP cans they helped design.”
“I’m excited to once again be working with 7UP and bringing music fans incredible experiences throughout the festival season,” said Tiësto. “The brand has truly raised the bar this year and I can’t wait for all of my fans to see and hear all of the new projects Martin and I have been working on.”
“7UP has gone above and beyond by bringing Tiësto and me together for this music collaboration, Tiësto is actually the reason why I became a DJ/Producer,” said Martin Garrix. “The partnership with 7UP gave us the chance to put a lot of heart and creativity into this, and I’m excited to see how fans react to the music and creative spot.”
In 2015, 7UP will continue to help fans connect even more closely with dance music by providing them elevated experiences, including live streams, festival presence and the return of Stage 7, and the opportunity to attend some the nation’s biggest and best festivals.
#7x7UP experiences in 2015 will include:
1. Ultra Music Festival, Miami, FL
2. EDC New York, New York, NY
3. EDC Las Vegas, Las Vegas, NV
4. HARD Summer, Los Angeles, CA
5. HARD Day of the Dead, Los Angeles, CA
6. EDC Orlando, Orlando, FL
7. An exclusive “7th Event” to be announced